Choosing the Right Video Production Company in the DMV: 10 Questions to Ask

Picking a production partner is a big decision. Here are questions you should ask any company—including us.

1. Have you worked with businesses like mine?

Ask for examples in your industry or similar ones: medical, fitness, legal, nonprofit, etc.

2. What’s included in your pricing?

Clarify whether strategy, scripting, editing, revisions, and cutdowns are included. Avoid quotes that only cover “shoot day” and leave everything else vague.

3. How will this video actually be used?

A good partner will talk distribution—website, social, emails, ads—not just camera specs.

4. Who owns the final footage?

Make sure you understand usage rights and whether you’ll have long‑term access to the content.

5. What does your process look like from start to finish?

If they don’t have a clear process, expect chaos.

If you’d like honest answers to these questions, Mikael Imaging is happy to walk you through our process and pricing in plain language.